ergoCentric adds classic Scandinavian design to its product offering

RBM Noor

 

Mississauga, Ontario, Canada – November 10, 2016

ergoCentric announces the expansion of its North American distribution partnership with Scandinavian Business Seating, offering the full range of RBM Noor and Ana seating.

ergoCentric announced its distribution agreement with Scandinavian Business Seating, owners of the HÅG, RH, BMA and RBM brands, earlier in 2016 with the availability of the legendary HÅG Capisco and HÅG Capisco Puls. With Danish roots, RBM is a furniture brand that aims to create positive meetings between people through Scandinavian design, offering an assortment of versatile, colourful chairs which fit perfectly into any room or environment.

“Adding both HÅG and RBM products to our office seating portfolio makes a great deal of sense,” said Terry Cassaday, Founder of ergoCentric. “Their unique designs round out our product offering, allowing our dealer network to be more competitive across all office seating categories and to own a larger part of the total office sale.”

Available with four different bases, six colors of polypropylene and two veneer models, RBM Noor chairs offer a great deal of variety and choices for all users and are ideal for meeting areas, conferences, canteens and the education sectors. In 2013 RBM Noor was awarded the Red Dot: Best of the Best Design Award.

One of RBM’s most popular chairs, Ana has been around for over three decades and can be described as a lot of chair for your money. With more than 1.5 million Ana chairs in assembly halls, canteens, meeting rooms and cafeterias throughout Europe, it’s fair to say that Ana is a retro classic.

“The North American marketplace is a very important for Scandinavian Business Seating, said Lars Lund, Export Manager with Scandinavian Business Seating. “We have design driven, quality products that can make a difference to the furniture dealers and provide them with better possibilities for their customers. We are confident ergoCentric’s dedication and leadership in ergonomic seating will solidify our success in this market.”

Both RBM Noor and Ana are available immediately for Canadian and US dealers to order.

Read the full press release here.